dawn dishwashing liquid has a new ad campaign. in it, sponges are characters - hmmm, notably male characters. a noir detective, and - a latin lover? they have one-sided dialogue, where the sponge speaks, punctuated by suggestive statements about dawn dishwashing liquid.
i think they're trying to get the men to do the dishes.
oh. no. that's stupid.
they're trying to make doing the dishes more sexy for the women. so they'll do it more.